For the makers.
- There is an increasing use of relationship apps.
- There is a reducing willingness of consumers to pay for dating apps.
- Increased implementation of AI for assistance.
- Dating companies are now adding fake AI profiles to keep users engaged and respond to messages in real-time.
- Marriages are becoming less violent (when compared to the past) but still more unstable.
- There is a need to leverage the numbers game.
For the Users
- Scam, Fraud and Security concerns are increasing.
- There have been reports of harassment arising from the use of dating apps.
- There are more men than women in dating apps.
- Users are now having to deal with fake AI generated profiles.
- There is now a lower probability of having a meaningful / positive swipe or message.
- There is a higher failure rate in today’s dating world (divorce, disagreement).
- Some users are reluctant to disclose personal information.
- Clarity of communication is key.
- Cultural divergence may lead to opposing values and viewpoints.
- Humor and fun can ease tensions.
Trust is a foundational element of successful relationships.
Rectifying pain points
- Create a platform consensus model to rank profiles.
- Create account tiers that require verification to guard against scams.
- Utilize personalized relationship coaches.
- Dating platforms can also provide post-dating assistance (Marriage, counseling, prenup, divorce).
- There can be add-on services like health and background verification (encrypted via blockchain).
- Match people based on their horoscopic, behavioral, medical, health and personality preferences (in a confidential manner).
References:
Use of android dating apps.
Youtube videos.
PewResearch.